KORN officially announces collaboration with ADIDAS
This October, Adidas Originals and KORN join forces to celebrate a new collaborative partnership and collection. The collaboration is announced 27 years after KORN releaed their album ‘Life Is Peachy’, in 1996, including the song ‘A.D.I.D.A.S. (All Day I Dream About Sex)’. When the pioneering California-based alt metal band emerged on to the scene 30 years ago, they broke away from the genre’s established aesthetic codes, and paved the way for a new generation of fans by sporting classic three-stripes Adidas tracksuits.
The inaugural Adidas Originals and KORN collaborative collection features a selection of styles inspired by the band’s 1996 album “Life Is Peachy”. The collection comprises two graphic t-shirts, a three-stripes hoodie with the band’s logo on the front, and two signature takes on the quintessential Adidas Originals tracksuit — one in black with white accents and one with purple sequins.
The footwear collection features a custom take on the chunky Campus 00s silhouette and a daring update to the Supermodified sneaker. Both looks boast a suite of unique details including graphic insoles, spare laces, KORN logos, a guitar pick keychain, and a co-branded box.
Arriving on October 27, the first adidas Originals and KORN collection is available on adidas.com and via select retailers.
Kerrang! magazine reported in 2021 that Adidas gave KORN free product in the late 1990s but was unwilling to sign the band to a proper deal. This led KORN to ink a deal with Puma in 1998.
“We switched to Puma because they told us they’d put us in a commercial and give us a little money to wear their shit,” KORN frontman Jonathan Davis told Kerrang!
Watch the announcement below.
We’re thrilled to officially announce our @Korn x adidas Originals collaboration, launching October 27. — adidas Originals (@adidasoriginals) October 19, 2023
Sign up now until October 26 on CONFIRMED and adidas App. The iconic collection will be available in select stores on October 27.https://t.co/HdcRVxFAJ2 pic.twitter.com/PGED0rVpcv
Watch the original ‘.A.D.I.D.A.S.’ video below.