DAVID HASSELHOFF Resurrects THE LORDS OF THE NEW CHURCH’s ‘Open Your Eyes’ With Help From STOOGES’ JAMES WILLIAMSON

David Hasselhoff (leading roles as an actor in “Knight Rider” and “Baywatch”) is ready to tackle a different role — the role of passionately earnest pop star singing for a new global consciousness in these difficult and troubled times. It’s a role not unfamiliar to Hasselhoff, whose historic performance of the chart-topping single “Looking For Freedom” on the rubble of the newly fallen Berlin Wall in 1989 became a symbol of the new-found unity in Germany.

For his new single, “Open Your Eyes”, Hasselhoff has resurrected a song from that same decade by dark rockers THE LORDS OF THE NEW CHURCH and brought it into the present. “Open your eyes to the lies right in front of you” goes the chorus, echoing the growing discomfort felt everywhere by today’s media-saturated, politically marginalized population. Hasselhoff sings the refrain against a backing track created by producer Adam Hamilton and renowned guitarist for THE STOOGES, and member of the Rock And Roll Hall Of Fame, James Williamson.

As Hasselhoff says, “I found a very relevant song that tells our story and am very proud to sing our story through this song. ‘Open Your Eyes’ is as relevant today as it was 30 years ago when it was written! Let’s make the world great again!“

Watch the single AT THIS LOCATION.

Hasselhoff’s new album, also called “Open Your Eyes”, is set to be released on September 27, his first with L.A.-based label Cleopatra Records. The album features 12 other new takes of classics such as MODERN ENGLISH’s “I Melt With You”, ECHO & THE BUNNYMEN’s “Lips Like Sugar” and David Bowie’s inspirational anthem “Heroes”, each of which is brought to life in collaboration with one of a diverse array of artists ranging from industrial wild child Al Jourgensen of MINISTRY, major film composer Tyler Bates (“Guardians Of The Galaxy”, “John Wick” franchise), country legend Charlie Daniels, Rock And Roll Hall Of Fame nominee Todd Rundgren, ’80s new wave icons A FLOCK OF SEAGULLS and many more. “Open Your Eyes” will be available on both CD in a deluxe digipak with a special collectible “Hoff Army” patch, on vinyl in limited-edition red vinyl and on all digital formats starting September 27.

“Open Your Eyes” track listing (including guest artists):
01. Open Your Eyes (feat. James Williamson)
02. Head On (feat. Elliot Easton)
03. I Melt With You (feat. Steve Stevens)
04. Lips Like Sugar (feat. A FLOCK OF SEAGULLS)
05. Heroes (feat. Tyler Bates)
06. Here I Go Again (feat. Tracii Guns)
07. Jump In My Car (feat. Todd Rundgren)
08. Rhinestone Cowboy (feat. Charlie Daniels)
09. If You Could Read My Mind (feat. Ava Cherry)
10. Sugar, Sugar (feat. Steve Cropper)
11. Mit 66 Jahren (feat. Patrick Moraz [Cd Only]
12. Sweet Caroline (feat. MINISTRY)
13. That’s Life