BRAVE THE COLD featuring members of Megadeth and Napalm Death premiere animated new music video 'Apparatus'
BRAVE THE COLD, the Death-Grind duo featuring Napalm Death guitarist Mitch Harris and Megadeth drummer Dirk Verbeuren, have released the cinematic video “Apparatus,” from the bands debut album Scarcity. Limited-edition colored vinyl of Scarcity will be available December 11th, and the digital version is available now on all digital platforms.
Watch “Apparatus” below.
The concept reflects on the division of neighbor vs. neighbor, harvesting unrest due to compromised ethics, intended to destroy the frayed internal infrastructure of adapting society on a global level. Harris further explains, “’Apparatus’ is about a socially repressive cabal whose sole agenda is maximizing the transfer of wealth and power from poorer, middle class consumers to a thin sliver of the wealthiest via submissive fear ideology. Through an intensive program of isolation, bombardment with propaganda and behaviorally suggestive content before reaching the global eye, the ‘Apparatus’ is distressing civil liberties in an era of inconceivable technological corporate wizardry, oppression, censorship and domination.” The video is a collaboration with Italian filmmaker Donato Sansone adapted from the original animation of ROBHOT. Harris contacted Donato with a rough edit of ‘Apparatus’ and Donato made an enthusiastic effort to make a final edit that’s sure to get the energy flowing for unsuspecting viewers in a world of uncertain times.
Watch the previously released “Hallmark Of Tyranny” video below.
“Scarcity” hit the world digitally on October 2, 2020, with limited-edition colored vinyl and CD coming December 11, 2020.
Brave The Cold order and pre-order AT THIS LOCATION.
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