DEEP PURPLE will release a new album, “=1”, on July 19 via earMUSIC. The first single will be unveiled on April 30 at midnight, a taster for the full 13 tracks of pioneering and rip-roaring rock and roll.

DEEP PURPLE continue their charge of recent years, releasing hit albums and filling arenas around the world, adding yet more layers to their 100 million album selling legacy. The band are credited as one of the key originators of heavy rock and have constantly progressed their boundaries of music. They are fronted by the legendary Ian Gillan, whose vocals have defined generations, accompanied by the masterful bassist Roger Glover, the powerhouse drummer Ian Paice, and the maestro on keyboards Don Airey.

“=1” is the band’s first album with sensational guitarist Simon McBride, who seamlessly slotted in when longtime member Steve Morse left due to personal circumstances. Since 2022, Simon has already played to DEEP PURPLE audiences totalling more than half a million people.

But DEEP PURPLE is more than just their members and “=1” embodies the essence and attitude of their 1970s incarnation possibly more than any other album in recent memory. With the legendary Bob Ezrin once again producing, the record evokes the pioneering band’s classic sound, without relying on nostalgia.

The enigmatic title “=1” symbolizes the idea that in a world growing ever more complex, everything eventually simplifies down to a single, unified essence. Everything equals one. Its full meaning will be revealed in the coming weeks, with the artwork also playing its part. Fans have already been speculating after mysterious equations and depictions of multiverses appeared in London, Paris and Berlin in recent days.

With three consecutive No. 1 albums in their back pocket and a resurgent new energy powering them forward, this is DEEP PURPLE at their pinnacle. “Now WHAT?!” (2013),“inFinite” (2017) and “Whoosh!” (2020) have sold over one million copies worldwide, making DEEP PURPLE one of the most successful rock bands currently active. The latest studio album, “Whoosh!”, reached No. 1 on the album charts in seven countries and charted in the top 10 in another 12.

“=1” will be released as a limited CD+DVD (digipak),CD (jewel case),2LP gatefold (black, 180g),limited purple 2LP gatefold (180g),limited crystal clear 2LP (180g) and limited box set (CD+DVD digipak, 2lp black gatefold, 3x exclusive 10″ vinyl editions feat. live recordings from DEEP PURPLE‘s 2022 tour, exclusive collector’s T-shirt, 2x exclusive guitar picks, 1x exclusive art print, 1x exclusive lanyard, and the chance to win a Golden Ticket giving access to all shows on the DEEP PURPLE “=1 More Time” tour). All LPs include a rich 12-page vinyl sized booklet. The bonus DVD features the approximately 60-minute documentary “Access All Areas” joining DEEP PURPLE backstage on tour and providing an exclusive look behind the scenes.