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WITHIN TEMPTATION's SHARON DEN ADEL discusses challenges of making music videos using AI


Dutch symphonic metal band WITHIN TEMPTATION  will release its eighth studio album, “Bleed Out”, on October 20, released via the group’s own label Force Music RecordingsIn a new interview with Metal TalkWITHIN TEMPTATION singer Sharon Den Adel weighed in on a debate about people using AI (artificial intelligence) to produce music videos as well as a tool to create melodies, harmonies and rhymes based on AI algorithms and machine learning (ML) models. She said: “Well, not to make music, not for me. What we did use it for was our video. We’ve released two songs, ‘Wireless’ and ‘Bleed Out’, with AI videos. The second one was filmed with the whole band, the normal traditional way of filming with just one person, who was an AI expert, and it took us one month to get some kind of lip sync, which was very difficult.”

Elaborating on the challenges in using AI-generated videos, Sharon said: “It’s very difficult to use AI. It’s not as simple as people think unless you don’t want to make it lip sync. That’s the most difficult thing to do. AI doesn’t do what you want it to do. It just comes up with four options, and every time you have to choose from those four options of the word you have given it to get the look that you want. For instance, with the ‘Wireless’ video, we had a soldier’s helmet and all of a sudden, it turned into a mushroom, and you can’t stop it.

“People think it’s very easy, maybe for other things, but for the visual thing that we’re doing it’s still quite difficult.”

Watch ‘Bleed Out’  below.

“Bleed Out” signifies a bold leap forward for the band. From contemporary, hard-hitting, and djenty riffs to soaring melodies displaying their symphonic roots, WITHIN TEMPTATION has created a sonic journey that fuses diverse musical styles and thought-provoking themes. This is an album that is as epic as it is unflinchingly outspoken, and now more than ever, this is a band who isn’t afraid to make a stand on issues the members care about.

Watch the previously released visualiser for ‘Bleed Out’  below.

Also watch the previously released videos for ‘Entertain You’, ‘Shed My Skin (feat. Annisokay)’, ‘Don’t Pray For Me’, ‘The Purge’ and visualiser for ‘Wireless’ below.

Reflecting the tumultuous state of the world, Within Temptation has drawn inspiration from events such as the murder of Mahsa Amini in Iran and the war in Ukraine. Sharon: “The war in Ukraine has influenced us a lot. As artists we are inspired by the world. We are storytellers, and I think as human beings, these are things we should be talking about.”

Bleed Out will be released on October 20 worldwide on multiple formats – get your copy on vinyl, CD or even on cassette! go to www.within-temptation.com for more information or pre-order via your favorite record store.

Track listing: 
1: We Go To War
2: Bleed Out
3: Wireless
4: Worth Dying For
5: Ritual
6: Cyanide Love   
7: The Purge
8: Don’t Pray For Me
9: Shed My Skin (feat. Annisokay)
10: Unbroken
11: Entertain You

In recent years, WITHIN TEMPTATION shifted their focus from releasing albums to releasing a series of singles, enabling the bandmembers to indulge themselves in their creative processes thus delivering freshly inspired music. The group has released “Entertain You”“The Purge” and “Shed My Skin”, singles that have all thrilled their fanbase, had great critical reception in Europe, peaked in the Top 20 of the U.S. Billboard Mainstream Rock Indicator charts and topped the official German charts. In July, WITHIN TEMPTATION also released the official Jeb Hardwick-directed music video for “Don’t Pray For Me”. It was the fourth single of the band’s independent releases and will lead up to WITHIN TEMPTATION‘s next studio album.

WITHIN TEMPTATION‘s last album, “Resist”, was released in February 2019 through Spinefarm Records, the specialist hard rock label of Universal Music Group.

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