Dixxon Flannel Co., the lifestyle apparel brand, has announced its latest collab with heavy metal icons LAMB OF GOD, Dixxon x LAMB OF GOD, inspired by the band’s new album, “Into Oblivion”, due out March 13 via Century Media/Epic.

From a built-in microfiber cloth to utility chest pockets, this multi-faceted flannel is prepped and ready for war. Its striking neon green and black will keep you in true “Into Oblivion” fashion at your next LAMB OF GOD concert or while streaming the title track on your preferred listening platform.

The Dixxon x LAMB OF GOD limited-edition collab is available at Dixxon.com and the Dixxon mobile app. It can be purchased in both men and women’s styles.

Founded in 2013 by Danny Dreyer, Dixxon Flannel Co. began with just $180 and a vision to create superior flannel shirts for motorcycle, skateboarding, and punk rock communities. Dreyer‘s grassroots approach, selling at swap meets and biker events, built a loyal following. The brand’s limited-edition drops, collaborations with legendary bands and lifestyle brands, and expansion into global markets fueled rapid growth.

Dixxon‘s headquarters in Tempe, Arizona, and its Sturgis showroom reflect its deep ties to biker culture. Today, Dixxon is celebrated for its quality, authenticity, and cultural impact, with a devoted “Dixxon Fam” community worldwide.

Produced and mixed by LAMB OF GOD‘s longtime studio collaborator Josh Wilbur, “Into Oblivion” was recorded across multiple locations tied closely to the band’s identity. Drums were tracked in Richmond, Virginia, with guitars and bass recorded at guitarist Mark Morton‘s home studio. Singer Randy Blythe recorded his vocals at the legendary Total Access studio in Redondo Beach, California, the birthplace of seminal punk records by BLACK FLAG, HÜSKER DÜ and DESCENDENTS.