When the LP’s first single, “Failure Is The Mother Of Success”, was released in December, THE WILDHEARTS frontman Ginger (real name David Walls) said: “‘Failure Is The Mother Of Success’ is about getting back on your feet after things have gone wrong.

“There’s an old saying, ‘fall down three times, get up four’. It’s about feeling like you’re worth getting back up for, and that making mistakes is just an essential part of life, everyone does it.

“At almost eight minutes long, it’s pretty brave for the record company to pick it as a single, but it’s a really good taster for the album and has everything any WILDHEARTS fan could want. I hope you absolutely love it!”

Dante Bonutto of Snakefarm added: “To be honest, I really struggled to decide what the lead single should be. Whenever I was sent a new track, I thought, ‘Right, that’s the single!’ In fact, every song could have been. But then that’s THE WILDHEARTS — never knowingly under-singled! In the end, when I heard Ginger talk about ‘Failure…’, it became clear that this is the unofficial title track of the album, brilliantly encapsulating the triumph over adversity theme; the fact that the future remains unwritten, you just need to grasp both the nettle and the pen, possibly the other way round?!

“If you love the fact, like I do, that Ginger can feature an album’s worth of song ideas in a single track, and do it seamlessly, then you’re in for a treat!”

Check out the official video for “Failure Is The Mother Of Success” below.