On the new music video and its creative vision, SHINEDOWN singer Brent Smith said: “For the video, we really wanted to focus on the dancers. Every one of them brought so much energy to the set, and it was amazing to watch and be a part of. The song doesn’t let up, so it was super important that our performance as a band matched the intensity of the choreography. When it came to the location, everyone agreed that NYC was the place. The backdrop of the city, and the authenticity of the dance culture was extremely important. One of the coolest things about the video for us as a band, is that every time you watch it you see something new, and exciting. We had an absolute blast making it and we hope the fans love it as much as we do.”

The video was directed by Lewis Cater, choreographed by Julissa Bond, and edited by Samuel Halleen.

In an interview earlier this year with Tabatha Velasquez Grammer of Tulsa, Oklahoma’s 106.9 K-HITS, SHINEDOWN singer Brent Smith was asked how he and his bandmates manage to navigate putting the finishing touches on a new studio album while simultaneously preparing to embark on a massive U.S. tour. He responded: “I’ll be honest with you, I’m ready for it. I don’t really have an ‘off’ switch in a lot of ways. I have to remind myself that it is a band, and I mean that wholeheartedly. There’s a lot of moving parts to this machine that we call SHINEDOWN.

“We started last year thinking about what does the next three years look like, the next five years look like. One of the goals is that we had a bit of an issue kind of locking in international touring over the last few years and we have a lot of fans that have been waiting on us from that aspect. So, next year our goal is to play all seven continents in 2026. Obviously, these first run of shows that we’re doing in North America are a big deal for us.”

Referencing the fact that SHINEDOWN recently released two new singles, “Three Six Five” and “Dance, Kid, Dance”, which offer a glimpse into the band’s forthcoming eighth studio LP, Brent said: “The album should be coming out roughly late July, early August. But we wanted to get these two songs out because that’s kind of the launch pad, in a way, to what we’re getting ready to do next, but you just kind of juggle it.

“One of the things is that in SHINEDOWN, we’re very lucky that one of our brothers and our bandmembers is a gentleman by the name of Eric Bass…. But Eric, for people that may not know this about him, who’s the bass player in the band, he’s way more than a bass player. The last two records and this record that we’re working on right now, he’s been the sole engineer, mixer and producer of those records. So having a bandmember that is really a savant in a lot of ways, we’re very lucky in that way. So we can kind of articulate and carve out the schedule the way we need it to be done. But we’re able to do a lot of things in-house. And we have to kind of circle the dates, and you’ve got deadlines when you’ve gotta meet things and all that, but we just navigate it to the best of our ability.”