GHOST to sponsor NASCAR Xfinity driver BAYLEY CURREY's No. 4 Chevrolet
GHOST has announced a new partnership with NASCAR Xfinity Series team JD Motorsports and driver Bayley Currey.
The Grammy-winning Swedish rock outfit will be the primary sponsor for Currey‘s No. 4 Chevrolet — a.k.a. the “Papa 4 car” — to be unveiled at the United Rentals 200 at Phoenix Raceway on Saturday, March 12 — exactly one day after the release of the band’s hotly anticipated new album, “Impera” (Loma Vista Recordings).
This unique partnership marks the band’s first foray into American motorsports.
“I’m a musician myself,” says JD Motorsports VP of sales and marketing Tony Priscaro, “so it’s rocked working with GHOST and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.'”
The design of the No. 4 Chevrolet tells the story of how this unprecedented partnership came together. The paint scheme features the band’s logo, along with their partners Loma Vista Recordings, Global Merchandising Services, Revolver magazine and Rick Sales Entertainment (RSE).
The partnership is managed by marketing and content creation agency A.E. Engine with promotional support provided by Out Of The Groove and its host Eric Estepp. The Out Of The Groove logo will also be featured on the No. 4 Chevrolet.
“Me and Craig (Baroncelli) at A.E. Engine are both huge fans of GHOST,” says Eric Estepp. “Fans know I love the band and wear GHOST shirts on my show regularly. I’m constantly getting comments on my channel or people coming up to me at the races talking about how much they love the band, too. So we knew this would be really exciting for the fans.”
“At A.E. Engine, we’re focused on bringing new partners and audiences to the sport,” says Craig Baroncelli, CEO and publisher. “Eric actually introduced me to GHOST. We were texting back and forth about the new GHOST song and video — ‘Call Me Little Sunshine’ — when it was released in January and we quickly realized the new album — ‘Impera’ — will be released one day prior to the Xfinity Series race at Phoenix Raceway. At that point, it was a no-brainer — we had to pursue this opportunity. I am just thankful GHOST and Loma Vista Recordings were so inspired by the idea. They are the ones that brought this car to life.”
The 25-year-old driver Currey is in his first full-time year with JD Motorsports, but he’s no stranger to Phoenix Raceway, including having made a Cup Series start there in 2019, as well as in the Xfinity series in more recent years. Currey finished seventh in last March’s LS Track 250 Xfinity Series race at Phoenix Raceway.
“I’m ready to rock,” says Currey. “I’m excited about this one, and I know the boys at the shop are excited about this one too, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars to GHOST songs. With GHOST on my car, I am ready to take on the world.”
The United Rentals 200 is live on FS1, MRN and SiriusXM NASCAR Radio (Ch. 90) on Saturday, March 12 at 4:30 p.m. EST.
GHOST will release its new album this Friday, March 11th on Loma Vista Recordings. Watch the recently released video for ‘Twenties’ below.
According to a press release, “Impera” “finds GHOST transported literally hundreds of years forward from the 14th century Europe Black Plague era” of its previous album, 2018’s “Prequelle”. “The result is the most ambitious and lyrically incisive entry in the GHOST canon: Over the course of ‘Impera”s 12-song cycle, empires rise and fall, would-be messiahs ply their hype (financial and spiritual alike), prophecies are foretold as the skies fill with celestial bodies divine and man-made… All in all, the most current and topical GHOST subject matter to date is set against a hypnotic and darkly colorful melodic backdrop making ‘Impera’ a listen like no other — yet unmistakably, quintessentially GHOST.”
“Impera” track listing:
04. Call Me Little Sunshine
05. Hunter’s Moon
06. Watcher In The Sky
09. Darkness At The Heart Of My Love
11. Bite Of Passage
12. Respite On The Spital Fields
“Hunter’s Moon”, which was originally released in September, is also featured in the latest blockbuster installment of the legendary film franchise “Halloween Kills”. The “Halloween Kills” soundtrack arrived on October 15 via Sacred Bones, with the film hitting theaters (and Peacock) the same day as well.
Watch the prevously released singles “Hunter’s Moon” and “Call Me Little Sunshine” below.