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AC/DC sold 1.5 million tickets in one day for upcoming European Tour

29-03-2024

Chris Dalston, who serves as co-head of international touring at CAA, spoke to Pollstar about the wild success of ticket sales for AC/DC‘s upcoming “Power Up” tour, which launches in Germany in May. Regarding how he approached the band’s first tour since 2016, Chris said: “There was a lot of thought that went into it because we had to work around the Olympic Games in France and the European football championships in Germany. Now as agents, we have to think about a lot of things that we didn’t have to think about many years ago, like the weather. One of the reasons the tour starts in Germany was because we had to find somewhere to rehearse for a week. And then it goes immediately into Italy and Spain because we believed if it gets to July and August, it’s going to be way too hot and very dangerous for the fans and the band to be outside. I was in Europe last summer in Seville, and we had to delay shows until 11:30 at night because it was still 100 degrees outside. … And then we have to be very careful of Brian‘s (Johnson) voice that we don’t push it, that he feels comfortable in the schedule. Then you have to make sure the finances work.”

On the topic of the ticket sales for AC/DC‘s 2024 tour, Chris said: “We believed it was going to be one of the biggest tours ever, but you just never know until you put tickets on sale. It’s like Christmas the night before we went on sale. You can’t sleep, you’re nervous. I woke up at 2:30 or 3 in the morning and Europe had already opened — and we’d sold out some of the shows already. They sold 1.5 million tickets in one day. … It’s staggering and it gives you great faith because they’re very particular in how they conduct their business. They don’t do VIP. They don’t do dynamic ticket pricing. They never want to hear fans complaining about ticket prices being too high. There’s also a point where we have to push it a little bit because otherwise they couldn’t afford to tour — especially when they’re playing one day on, three days off. … Obviously the goal is to hopefully have them continue if they enjoy it and it works well … to try to keep them out in ’25, ’26, ’27, however long they want to go, but we gotta get through Europe first.”

The legendary band’s lineup for the “Power Up” European tour, which will kick off in May and run through August, will consist of Johnson, guitarists Angus and Stevie Young, drummer Matt Laug and the latest addition to the group’s touring lineup, bassist Chris Chaney.

When the tour was first announced on February 12, AC/DC said in a statement: “We are thrilled to finally announce the ‘Power Up’ European Tour. AngusBrianStevie, and Matt will be joined by Chris Chaney to carry the torch for Cliff.

“The tour will see us play shows across Germany, Italy, Spain, The Netherlands, Austria, Switzerland, England, Slovakia, Belgium, France & Ireland this Summer. We can’t wait to see you all out there.”

AC/DC has announced the initial details of the group’s first tour dates in eight years.

The legendary band’s lineup for the “Power Up” European tour, which will kick off in May and run through August, will consist of singer Brian Johnson, guitarists Angus and Stevie Young, drummer Matt Laug and the latest addition to the group’s touring lineup, bassist Chris Chaney.

Says AC/DC: “We are thrilled to finally announce the ‘Power Up’ European Tour. AngusBrianStevie, and Matt will be joined by Chris Chaney to carry the torch for Cliff.

“The tour will see us play shows across Germany, Italy, Spain, The Netherlands, Austria, Switzerland, England, Slovakia, Belgium, France & Ireland this Summer. We can’t wait to see you all out there.”

Tour dates:
May 17 – Gelsenkirchen, Germany, Veltins Arena *
May 21 – Gelsenkirchen, Germany, Veltins Arena *
May 25 – Reggio Emilia, Italy, RCF Arena
May 29 – Seville, Spain, La Cartuja Stadium
June 05 – Amsterdam, The Netherlands, Johan Cruyff Arena
June 09 – Munich, Germany, Olympic Stadium *
June 12 – Munich, Germany, Olympic Stadium *
June 16 – Dresden, Germany, Messe *
June 23 – Vienna, Austria, Ernst Happel Stadium
June 26 – Vienna, Austria, Ernst Happel Stadium
June 29 – Zurich, Switzerland, Letzigrund Stadium
July 03 – London, England, Wembley Stadium
July 07 – London, England, Wembley Stadium
July 13 – Hockenheim, Germany, Ring *
July 17 – Stuttgart, Germany, Wasen *
July 21 – Bratislava, Slovakia, Old Airport
July 27 – Nuremberg, Germany, Zeppelinfeld *
July 31 – Hannover, Germany, Messe *
August 09 – Dessel, Belgium, Festivalpark Stenehei
August 13 – Paris, France, Hippodrome Paris Longchamp
August 17 – Dublin, Ireland, Croke Park **

Tickets go on sale on February 16 at 10:00 a.m. except * on sale at 11 a.m. local time on February 16 and ** on sale at 9 a.m. local time on February 16

AC/DC‘s first show in seven years took place on October 7, 2023 at the Power Trip festival in Indio, California.

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