WHITESNAKE To Release ‘Always & Forever’ Valentine’s Day Single

On February 14, Valentine’s Day, WHITESNAKE will release a limited-edition 12-inch picture-disc single featuring “Always & Forever” backed with “After All”, limited to 1,000 copies worldwide. Pre-order your copy at this location.

“Always & Forever” is taken from WHITESNAKE’s latest album, “Flesh & Blood”, which was released in May via Frontiers Music Srl. The disc follows the 2011 critically acclaimed studio album “Forevermore” and 2015’s “The Purple Album”, a reimagining of DEEP PURPLE classics from WHITESNAKE mastermind’s David Coverdale’s time in that band.

Joining Coverdale on “Flesh & Blood” is the band comprised of Reb Beach and Joel Hoekstra on guitar, Michael Devin on bass, Tommy Aldridge on drums, and Michele Luppi on keyboards.

Speaking about “Always & Forever”, Coverdale said:
“I love ‘Always & Forever’. That’s a pretty new song. It’s a relative of a song from the ‘Forevermore’ album, I think — one of my favorite WHITESNAKE songs, called ‘Love Will Set You Free’. And this song came out of a meditation. I meditate every day, and it’s an amazing time to receive channeled messages or whatever. And I go, ‘Oh, thank you.’ I love that, this little idea of floating by. And I started working on it. It’s very traditional chords, but it’s a really genuine love song. I really think it’s gonna be one of those classic love songs in the vein of ‘The Deeper The Love’ and that kind of stuff. I’m very pleased with it.“

Tour dates (with Foreigner and Europe):
May 31 – London, UK @ The O2 Arena
Jun 01 – Cardiff, UK @ Motorpoint Arena
Jun 03 – Birmingham, UK @ Arena Birmingham
Jun 04 – Glasgow, UK @ SSE Hydro
Jun 06 – Newcastle, UK @ Utilita Aren
Jun 08 – Manchester, UK @ Arena