ORANGE AMPLIFICATION prolongs sponsorship rally driver James Williams
18-04-2024
Orange Amplification and Orange Essentials anoounce to sponsor up-and-coming British rally driver James Williams in the 2024 Probite British Rally Championship — the second year running the Welshman races under Orange decals.
Following meteoric progress over the past two seasons, culminating in a breakthrough championship win at Rali Ceredigion in Wales September 2023, 26-year-old Williams races in the UK’s premier rallying series this season. Forthcoming races will find Williams behind the wheel of a new four-wheel-drive turbo-charged Hyundai i20 Rally 2, sporting the orange and black livery of Orange Amplification and Orange Essentials. The bright colour and his skillful driving are making his car stand out in both forest and the road sections of each course.
“I couldn’t be happier to once again have the backing of such a cool, impactful brand as Orange Amps and Orange Essentials,” said Williams. “Like Orange Amps and Orange Essentials, I have high standards and will be taking the fight to the bigger names and teams this year.”
Cliff Cooper, CEO and founder of Orange Amplification and Orange Essentials, said: “It is great to be involved with James and the British Rally Championship once again. We wish him all the luck for the new season.”
Look out for Williams’ Orange rally car in the 2024 Probite British Rally Championship at the following locations and dates:
Round 3 – Beatson’s Building Supplies Jim Clark Rally – Duns – 24/25 May
Round 4 – Voyonic Grampian Forest Rally – Banchory – 9/10 August
Round 5 – JDS Machinery Rali Ceredigion – Aberystwyth – 31 August/1 September
Round 6 – Visit Conwy Cambrian Rally – Llandudno – 26 October
Orange Amplification has a long history of working with the motorsport world, starting with the iconic Orange Buggies in the 1970s and then sponsoring the races of BBC Radio One DJ Johnnie Walker in an Orange-branded stock car.
To find out more about the British Rally Championships and James Williams, please visit www.britishrallychampionship.co.uk and www.facebook.com/jameswilliamsrally.
To find out more about Orange Amps and Orange Essentials, go to www.orangeamps.com or orangessentials.com/
Orange Amplification has been a pioneering force in guitar and bass amplification since 1968. It has built a reputation for delivering innovative technology with uncompromising attention to detail and quality. Globally regarded as the best British guitar amplifier manufacturer for both design and build, Orange dominates the world’s stages and studios. Iconic performers as diverse as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Slipknot’s Jim Root and Rush’s Geddy Lee are proud to stand in front of the unmistakable equipment and rely on its unique tone.