MOTÖRHEAD partners with KnuckleBonz360 for first-of-its-kind immersive experience
29-07-2026
KnuckleBonz has announced an official collaboration with MOTÖRHEAD to bring the legendary rock ‘n’ roll icons into KnuckleBonz360 BackStage Experience, a first-of-its-kind immersive 3D digital platform launching summer 2026. The licensing agreement was brokered by Global Merchandising Services, the worldwide agent for MOTÖRHEAD.
KnuckleBonz360 is a digital platform featuring immersive 3D worlds built to celebrate the iconic imagery of great bands and artists. With more than 20 band worlds launching in 2026, KnuckleBonz360 BackStage Experience gives fans a place to connect with other fans, play mini-games, shop for exclusive collectibles, explore and see album art come to life.
Tony Simerman, CEO and creative director of KnuckleBonz Corp., commented: “When we began designing KnuckleBonz360, we knew we needed to make ‘everything louder than everything else’ and bring the MOTÖRHEAD 3D experience to life. The Warpig imagery and Lemmy‘s raw power on stage create a great setting for both physical and digital products and experiences. Now, every MOTÖRHEAD fan in the world can gather together to celebrate the 50+ years of the band.”
The creators are also fans! The Motörhead BackStage Experience has been developed by a team of incredibly talented artists, engineers and enthusiastic superfans. This means that MOTÖRHEAD fans worldwide can come together in KnuckleBonz360 to celebrate the band’s entire unstoppable legacy, from the earliest days of MOTÖRHEAD‘s relentless touring machine to the landmark “Ace Of Spades” era and beyond in a series of authentic environments and experiences.
“MOTÖRHEAD‘s legacy continues to inspire generations of fans around the world, and this partnership brings that legacy to life in an entirely new way,” commented Jen Harper, senior licensing manager at Global Merchandising Services. “KnuckleBonz360 gives fans a unique opportunity to connect with the band’s iconic world and celebrate the music, imagery, and spirit of MOTÖRHEAD like never before.”
The Motörhead BackStage Experience will feature digital collectibles and other physical collectibles and merchandise that ships worldwide. This multiplayer world allows MOTÖRHEAD fans to connect and explore together. The experience launches summer 2026.
Join the KnuckleBonz360 waitlist at knucklebonz360.com.
A year ago, a Lemmy statue was unveiled during a ceremony in Burslem. The statue was constructed by local sculptor Andy Edwards out of Staffordshire clay. MOTÖRHEAD guitarist Phil Campbell was in attendance to place Lemmy‘s ashes in the statue with accompaniment from a biker’s corteo. The statue itself captures Lemmy in all his live glory from the 1981 era, which saw MOTÖRHEAD headline the Heavy Metal Holocaust just down the road at Port Vale Stadium back on August 1, 1981.
The unveiling of the Lemmy statue was held on May 9, 2025 during the “Lemmy Forever” ceremony in Burslem.
With MOTÖRHEAD guitarist Phil Campbell attending to place Lemmy‘s ashes in a magnificent statue created by Edwards, who is a huge MOTÖRHEAD fan, the day was filled with fun, friends, and some volume too.
The ceremony commenced in Burslem town center at approximately 4:00 p.m., with friends invited to come early and make a day of it by enjoying some pre-ceremonial MOTÖRHEAD beverages at the various site-adjacent hostelries including Old Post Office bar and Ale House, while the Market Place Café also had refreshments, including a special MOTÖRHEAD roast of the day.
Some of the ceremonial festivities included a biker’s corteo accompanying the ashes, various speakers, and a roaring 21-rev salute which hit the skies in ceremonial reverence. The statue itself captures Lemmy in all his live glory from the 1981 era, which saw MOTÖRHEAD headline the Heavy Metal Holocaust just down the road at Port Vale Stadium back on August 1, 1981.
MOTÖRHEAD fan Nobby, who was at the ceremony, told BBC Radio Stoke he had been following the band since he was 15 and described the unveiling as “absolutely awesome”.
“It’s unbelievable — it looks alive. Looking at it now, he really has captured Lemmy to a tee. It’s brilliant,” he said.
“It’s well worth the wait, well worth everything and I hope it brings people to Burslem to see it.”
Edwards, who had previously created sculptures of THE BEATLES, Bob Marley, Sir Alex Ferguson, Muhammed Ali and the BEE GEES, said: “Of all the figures in music, there aren’t that many that have the unique stature that Lemmy does. He’s like an avatar of the purest spirit of rock and roll — he’s one of us. I think it’s right that it the statue has been made locally.”
Lemmy, who was born in Burslem and later lived in nearby Newcastle-under-Lyme and Madeley, died on December 28, 2015 at the age of 70 shortly after learning he had been diagnosed with cancer.
MOTÖRHEAD had to cancel a number of shows in 2015 because of Lemmy‘s poor health, although the band did manage to complete a European tour a couple of weeks before his death.
In June 2020, it was announced that Lemmy would get the biopic treatment. The upcoming film, “Lemmy”, will be directed by Greg Olliver, who previously helmed the 2010 documentary of the same name, “Lemmy”.
Back in November 2016, Rainbow Bar & Grill dedicated its patio to Lemmy and re-named it “Lemmy’s Lounge.” It was a fitting gesture from the Rainbow, as when Lemmy wasn’t touring or recording, the majority of his waking hours were spent on said patio. There was already a life-size bronze statue immortalizing Lemmy at the Rainbow, which attracts fans from all over the world, and Lemmy’s Lounge allows hardcore fans and casual patrons alike to sample the wares and atmosphere that Lemmy loved so much.
To celebrate Lemmy’s Lounge, Roxy owner Nic Adler and Goldenvoice‘s Paul Tollett kindly agreed to allow the painting of a celebratory mural commemorating the life of Lemmy and MOTÖRHEAD on the side wall of the Roxy, opposite Lemmy’s Lounge and statue.
According to Visit West Hollywood, Lemmy loved the Rainbow so much that he moved to West Hollywood to be closer to it. In the last two decades of his life, he was a daily fixture at the Rainbow whenever the band was not on tour, and he was often seen playing the bar’s video poker machine.
Lemmy died on December 28, 2015 at the age of 70 shortly after learning he had been diagnosed with cancer.
MOTÖRHEAD had to cancel a number of shows in 2015 because of Lemmy‘s poor health, although the band did manage to complete the aforementioned European tour a couple of weeks before his death.
In June 2020, it was announced that Lemmy would get the biopic treatment. The upcoming film, “Lemmy”, will be directed by Greg Olliver, who previously helmed the 2010 documentary of the same name, “Lemmy”.
A custom-made urn containing Lemmy‘s ashes is on permanent display in a columbarium at Forest Lawn Cemetery in Hollywood, California.
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