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IN FLAMES launches hot sauce

shares 'The Great Deceiver' performance video


Swedish metallers IN FLAMES have teamed with Heartbeat Hot Sauce Co. to launch their own variety of hot sauce.

“It’s a real pleasure to work with Al and Heart Beat Hot Sauce Co.,” the band said in a statement. “Everything they make is world-class and we hope you guys enjoy our special-edition flavor. Do enjoy with beer, BBQ, and heavy fucking metal.”

Heartbeat Hot Sauce Co. added: “As fans of IN FLAMES since the ’90s, when the opportunity to collaborate was proposed there was no questioning it. So many comparisons can be drawn between metal and hot sauce, with the two parties involved here this is a match made in heaven — or hell! This was the perfect opportunity to take our signature Red Habanero sauce and crank the heat up to hit as hard as the band does. IN FLAMES are veterans of the metal world and we couldn’t be more proud to put this product together with them. Approach this one with caution!”

For more information, go to  THIS LOCATION.

Earlier this month, IN FLAMES released a brand-new song titled “The Great Deceiver”. The track is taken from IN FLAMES‘ upcoming fourteenth studio album, tentatively due later in the year via Nuclear Blast Records. A performance video for the song can be seen below.

IN FLAMES vocalist Anders Fridén stated: “‘The Great Deceiver’ was born out of frustration, basically a reaction to false flags but since then it has grown to represent several meanings. There’s a line that says ‘Bend the truth to fit your opinion’ and I feel that speaks a lot to the narrative happening online, between people, and nations etc. today. We are more a part now than ever before yet it’s easier to communicate than in any other time in history.”

Watch “The Great Deceiver” below. 

Watch the previously released “State Of Slow Decay” below. 

In other news, IN FLAMES will embark on a fall 2022 European tour with support from AT THE GATESIMMINENCE and ORBIT CULTURE.

The dates are as follows:

Nov. 12 – EE Tallinn – Helitehas
Nov. 13 – LV Riga – Palladium
Nov. 15 – PL Katowice – Mck
Nov. 16 – CZ Prague – Mala Sportovni Hala
Nov. 20 – UK London – O2 Academy Brixton
Nov. 21 – LU Esch-Sur-Alzette – Rockhal
Nov. 22 – FR Strasbourg – La Laiterie
Nov. 23 – FR Paris – Bataclan
Nov. 25 – ES Bilbao – Santana 27
Nov. 26 – ES Madrid – Riviera
Nov. 27 – ES Barcelona – Razzmatazz
Nov. 28 – FR Lyon – Transbo
Nov. 30 – CH Zurich – Samsung Hall
Dec. 01 – IT Milan – Alcatraz
Dec. 02 – AT Vienna – Gasometer
Dec. 03 – DE Leipzig – Haus Auensee
Dec. 04 – DE Cologne – Palladium
Dec. 06 – NL Tilburg – 013
Dec. 07 – BE Bruessels – AB
Dec. 08 – DE Wiesbaden – Schlachthof
Dec. 09 – DE Hamburg – Edel Optics Arena
Dec. 10 – DK Copenhagen – Store Vega
Dec. 11 – NO Oslo – Spektrum
Dec. 14 – FI Helsinki – Ice Hall
Dec. 16 – SE Stockholm – Hovet
Dec. 17 – SE Gothenburg – Scandinavium

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