Reverb: "Demand for female and non-binary artists' signature guitars is higher than available stocks"
Instrument marketplace Reverb has shared that the demand for female and non-binary artists’ signature guitars is higher than the stocks being produced, as reported by Guitar.com. These claims follow a recent study that reported that these models only make up less than 6% of the market share, not including limited-edition instruments.
Recently, Gibson guitars announced a collaboration with Lzzy Hale. Guitar brands especially aimed at women have been around for years, with one of the most successfull brands, Daisy Rocks Guitars, already founded in the year 2000, by Tish Ciravolo.
Counting a total of 226 signature guitars from the biggest brands available, the study showed that only 13 were made in collaboration with female and non-binary musicians.
Reverb now reported that these models have a 30-day sell through rate higher by 14% than any other signature listing currently available on the website.
The platform issued a statement, saying:
“Reverb found that similar to Find My Guitar’s research, signature models of female and non-binary guitarists account for 5.5 per cent of searches in the signature model electric guitar market.”
“Despite this, the listings for signature models of female and non-binary guitarists have a 14 percent higher 30-day sell-through rate compared to other signature listings. This means that the demand for signature models of female and non-binary guitarists like H.E.R.’s Signature Stratocaster or St Vincent’s Ernie Ball Music Man outpaces the inventory available for them.”