In a new interview with Anne Erickson of Audio Ink Radio, ANVIL frontman Steve “Lips” Kudlow was asked if it’s easier for new acts to get their music out there today than it was back when he and his bandmates started. He responded: “I think that because there’s no infrastructure, it’s next to impossible to ever break out from a small garage band. How are you gonna make the public aware? I can tell you that the level of promotion, as an example, that went into the ANVIL movie (ANVIL‘s acclaimed documentary, ‘Anvil! The Story Of Anvil’) in comparison to any ANVIL album, it dwarfed it. It’s, like, what albums? When did you ever put an album out? Okay, the difference (with promoting a new album) is you’ve got a couple of guys on the telephone, making phone calls to get the ANVIL interviews and this and that, you’ve got a couple people, whatever, and they work for the record company, or at the most five people are on the case. You’ve got guys specifically for this area, specifically for that area, whatever, as far as publicity is concerned. But for the ANVIL movie, there were over 180 individual people working to promote that movie at the same time. I was doing interviews from 5 in the morning — almost 24 hours a fucking day, man. It was insane. And I’m not talking about I just did it for a day. This was for weeks and weeks and weeks and weeks that this went on. Because it was playing in all different places in different film festivals all over the world. And we ended up going to all those film festivals and playing in the film festivals, doing unheard-of things, like playing in theaters, like the band is playing in theaters, like, what? So it was a pretty revolutionary thing to be part of and certainly something that was a once-in-a-lifetime experience. Just unbelievable stuff, man. Unbelievable. And what did it turn into? It turned into cementing my place and name in the business for the rest of my life. It justified all the hardships that I went through previously. It gave everything its meaning and significance. And everything has become part of the story rather than a negative to the story. Basically railroaded the band out of business after our third album and put us in the gutter. I was able to actually go back and thank him for doing it because if he hadn’t done it, there’d be no movie. It’s just remarkable, the stuff that you get to live as a result of what you made possible by showing up to your own future. What does that mean? That means that you’ve gotta be ready when the opportunity comes. You always have to be ready. And so when opportunity comes, you’re ready. So you always have to be ready.”