Ex-ARCH ENEMY and current BLUE MEDUSA singer ALISSA WHITE-GLUZ on why she advocates vegan lifestyle
“'I went vegan because I love animals and I don't wanna hurt them”
01-04-2026
During an appearance on the latest episode of Knotfest‘s “She’s With The Band”, the show hosted by Tori Kravitz aiming to amplify the voices of women on stage, backstage and in the business, former ARCH ENEMY singer Alissa White-Gluz, who is vegan and straight edge, spoke about some of the most common misunderstandings of a plant-based lifestyle. She said: “I have seen animal rights, not even just veganism, but just animal rights in general, go through a rollercoaster of successes and losses. It’s always a very interesting thing where if somebody rescues a beagle from an animal testing facility, which actually just happened — a bunch of beagles were rescued and the activists went to jail — but they’re applauded as heroes, because they saved dogs. But if those same people were walking out with another animal — let’s say a very similar animal who actually is more intelligent and shares more DNA with humans, a pig — then people probably wouldn’t applaud them. They would just comment ‘bacon’. And the thing is they can comment that all they want — I know where bacon comes from; you’re not blowing my mind.
“I think that, unfortunately, right now we have reached a point where there’s so much oversaturation in the influencer culture that veganism got kind of sucked into a diet trend, which it is not,” she continued. “Just to make it perfectly clear, for someone who has never met a vegan, you probably won’t know that they’re vegan until you maybe go out to eat with them somewhere and they place an order. And then you still might not know unless you straight-up ask them. It’s not something that ever comes up in conversation.
“I think people have this weird misconception, because they maybe have never met a vegan, and they’re, like, ‘Oh, vegans just walk up to you and say, ‘I’m vegan and you should be vegan.” That has never happened. (Laughs) That doesn’t happen. I have some friends that I’ve known for years that I didn’t know they were vegan, and then we were, like, ‘Oh, me too. Cool. Okay, great.’ You know, acquaintances.”
Alissa, who has been vegetarian since birth, and vegan since the 1990s, added: “I went vegan because I love animals and I don’t wanna hurt them. That’s it. And if other people feel that same way and they don’t wanna hurt animals, we’re at a point in time now where it’s actually really easy to avoid hurting them. So they could find that, ‘Hey, I found a way to stop hurting animals. It’s really easy. It doesn’t cost anything. All that it involves is me choosing to eat that thing instead of that thing. Cool. Same price, same nutritional value. One thing is made from plants and the other thing is made from dead animals.’ It’s so easy now.
“I think that where we are faltering is that in 2018, 2019, there was huge successes in the vegan movement where people were really understanding and getting into it. And we had really influential documentaries, like ‘The Game Changers’, and then the pendulum sort of swung back and there’s a backlash against it. I mean, I see it all the time. If I post anything about animals that’s not a dog or a cat, then there’s people that start to come up with all these arguments, and blah, blah, blah. And I’ll leave it in the comments, or I’ll respond to some of them, because I want people to see that so that they can see, like, ‘Well, actually that doesn’t make sense because, no, well, look, she answered that.’ And so I’ll just leave it there in the comments. But I think the carnivore diet took off, and quite transparently the meat industry paid influencers to say that they were vegan and stopped being vegan. This is a fact. It’s a documented fact. The meat industry is one of the biggest, most successful, most high-valued industries in the world. It’s up there with oil — it’s huge. And they started actually seeing their business suffer because of people who wanted to be healthier or wanted to help animals, especially in dairy, because most people are allergic to dairy anyways. And so they started to do things to swing it the other way. And some of it was successful. There are vegan influencers who were never actually vegan, who were paid to say that they were vegan: ‘And here’s why I’ve stopped being vegan now’ and make these videos and rage bait everyone. I mean, that’s marketing, right? It’s pretty intelligent marketing, actually. There’s laws being passed in different parts of the world saying that you can’t call soy milk, soy milk, and you can’t call oat milk, oat milk. It has to be ‘soy beverage’ because they’re so afraid of the word ‘milk’ being used to describe something that didn’t come out of a cow’s boob. So I can see that they’re struggling, and that makes me feel good (laughs), that we’re making some impact, but I think that they have succeeded in marketing against veganism quite a bit, which sucks, because, again, at the end of the day we’re just people that don’t wanna hurt animals.”
Alissa went on to say that replacing animal products with plant foods is critical to reducing the devastating harm that animal farming inflicts on the planet.
“I don’t care what you do — I don’t care. Do whatever you want it. I mean, it applies to everything. Drive whatever you want, sleep with whoever you want, eat whatever you want, wear whatever you want, as long as you’re not hurting anyone. All those things, when they’re done without hurting anyone, I don’t care. It’s up to you. You have free will. Go enjoy it. But if you choose to wear a real fur coat, you’re hurting someone,” she explained. “So now it’s not just about you. Now you’re involving somebody else, and you’re taking their life — many lives, actually, for a fur coat.
“I’ve had to really think about this a lot because in my head it’s so easy to be vegan that I’m, like, ‘Well, why would it be a problem? It’s so easy.’ But I think that if people love animals and care about animals, or care about their health or care about the environment, even if they’re able to just do it a little bit, it helps,” she added. “Because, look, if there’s people that are vegan half the time, that’s the same as if we had half the amount of people vegan all the time. So it’s the same impact. So if people are, like, ‘Yeah, I’m mostly vegan,’ but they like to have their cheese or whatever now and then, they’re still doing a great job. And so I think that there’s no need to like strive for perfection and feel like they’re like locked into something. Again, for me, I don’t waiver because I don’t want to, but if other people have a hard time with it, even if they do it most of the time or some of the time, it’s still a good help. And I think that everybody has the ability to do that.”
Apart from her musical acclaim, Alissa‘s dedication to animal rights is evident in her collaborations with various animal welfare organizations and her outspoken stance on issues related to animal exploitation, aligning her musical career with a fervent commitment to creating awareness and promoting compassion for all living beings.
Alissa‘s distinctive blend of artistry and activism has garnered widespread acclaim, earning her recognition as a trailblazer in the realm. As an influential figure in both the metal community and the animal rights movement, White-Gluz remains steadfast in her commitment to creating a more compassionate and just world for all beings.
BLUE MEDUSA, the new band led by former ARCH ENEMY and THE AGONIST vocalist Alissa White-Gluz, has recently released their new video for “Checkmate”. White-Gluz is joined in BLUE MEDUSA by guitarists Alyssa Day (MINDSCAR, ABSENTIA) and Dani Sophia (ex-Till Lindemann). Bassist Alicia Vigil (DRAGONFORCE, VIGIL OF WAR) and drummer Delaney Jaster (STITCHED UP HEART) will also take part in BLUE MEDUSA‘s live shows.
Watch “Checkmate” below.
Beloved for her commanding presence in extreme metal, White-Gluz steps forward here with a renewed sense of freedom, fully embracing the breadth of her vocal range and artistic identity. “Checkmate” showcases a dynamic fusion of melody, heaviness, and razor-sharp precision, delivering a track that is as catchy as it is emotionally resonant. The crushing new single was written by White-Gluz, Day and Sophia, and mixed and mastered by Kile Odell.
“This is a song where everything just clicked,” says White-Gluz.
“‘Checkmate’ is an extremely cathartic song for me. It was created in one of those flow states where the lyrics and melodies and rhythms just write themselves and you get the feeling that you’re on to something powerful. It’s probably the heaviest thing I’ve written in terms of lyrics, and probably the lightest of what we have cooking in terms of sound.
“I wanted to share the intensity of these feelings with fans and give them something to hold on to.
“I’m so happy to see so much support for BLUE MEDUSA already; fans can look forward to more dark, heavy, brutal and haunting music very soon.”
Beyond the music, “Checkmate” also highlights White-Gluz‘s expanding role as a visual storyteller. Co-directing the music video with Vicente Cordero of Industrialism Films — whom she previously collaborated with on high-ranking videos for “The Wolf You Feed” with Nita Strauss and “I Am A Machine” with Kat Von D — she brings a cinematic, detail-driven approach that elevates the track into a fully immersive experience. Built around a unique, outside-the-box concept developed by White-Gluz, the video unfolds within a game of chess, where each move carries deliberate allegory and layered symbolism.
“I know what every frame is for,” jokes White-Gluz. “I’ll share that someday, but for now, I welcome fans to dive deeper into the meaning and develop their own interpretations. That’s what makes videos and movies fun and interesting, in my opinion.”
The result is a release that feels both familiar and refreshingly new, bridging the gap between longtime fans of her work and listeners discovering her for the first time. “Checkmate” balances melody with intensity, offering a thought-provoking and emotionally charged entry point into what promises to be a bold new chapter.
White-Gluz commented on Instagram: “The year of the snake is finally over — now it’s time to shed the skin.
“Today, on International Women’s Day, I’m proud to announce my new band: BLUE MEDUSA.
“After twenty years performing on the world’s biggest stages, I’m entering a new creative chapter. BLUE MEDUSA is the next evolution of everything I’ve been building toward; a project where my full artistic vision can exist without limits. You’ll hear blazing guitar solos, crushing riffs, brutal vocals, fast and aggressive drums, thoughtful melodies, and deeply introspective lyrics layered with meaning.
“BLUE MEDUSA features an incredible lineup of musicians: Alyssa Day – guitar; Dani Sophia – guitar. Joining us live on drums and bass will be two absolute powerhouses: Delaney Jaster – drums; Alicia Vigil – bass
“I chose to share this news on International Women’s Day because building stronger platforms for women in heavy music is something I care deeply about.
“I’ve been carving my own path in this genre for a long time, and I want to help pave the road for the next generation of women who love metal as much as I do.
“Medusa turned people to stone… I want to pave the road in sapphire.
“New music is coming soon. First live appearances: Louder Than Life and Aftershock.”
White-Gluz commented on the launch of her new band on Instagram: “The year of the snake is finally over — now it’s time to shed the skin.
“Today, on International Women’s Day, I’m proud to announce my new band: BLUE MEDUSA.
“After twenty years performing on the world’s biggest stages, I’m entering a new creative chapter. BLUE MEDUSA is the next evolution of everything I’ve been building toward; a project where my full artistic vision can exist without limits. You’ll hear blazing guitar solos, crushing riffs, brutal vocals, fast and aggressive drums, thoughtful melodies, and deeply introspective lyrics layered with meaning.
“BLUE MEDUSA features an incredible lineup of musicians: Alyssa Day – guitar; Dani Sophia – guitar. Joining us live on drums and bass will be two absolute powerhouses: Delaney Jaster – drums; Alicia Vigil – bass
“I chose to share this news on International Women’s Day because building stronger platforms for women in heavy music is something I care deeply about.
“I’ve been carving my own path in this genre for a long time, and I want to help pave the road for the next generation of women who love metal as much as I do.
“Medusa turned people to stone… I want to pave the road in sapphire.
“New music is coming soon. First live appearances: Louder Than Life and Aftershock.”
In November 2025 Alissa White-Gluz released “The Room Where She Died”, the first single from her upcoming debut solo album. The music for “The Room Where She Died” was written by KAMELOT keyboardist Oliver Palotai, while Alissa performed, recorded and wrote all the vocals for the track. White-Gluz also came up with the script for “The Room Where She Died”‘s accompanying music video, which was created by Serbian video production company iCODE Team. In the video, Alissa sports a Dean Tyrant, which is one of ARCH ENEMY guitarist Michael Amott‘s signature models.
Watch “The Room Where She Died” below.
Alissa commented on the solo release: “I hope you love this first offering from my upcoming solo album.
“‘The Room Where She Died’ is a song that feels truly satisfying to me; like I get to express myself in so many ways that have been dormant for years.
“This upcoming album is diverse; and I love the idea of opening up this new chapter with this song and video, which I wrote the script for.
“Can’t wait to share more with you!”
The announcement came hours after ARCH ENEMY announced it had parted ways with White-Gluz, writing on social media: “ARCH ENEMY have parted ways with singer Alissa White-Gluz. We’re thankful for the time and music we’ve shared and wish her all the best.
“Wherever there is an ending, there is also a beginning.
“See you in 2026.”
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